Rebel Kokonut logo on black with a copper Polynesian pattern

Veteran-owned. Built in Colorado.

Wear where you come from.

Samoan pride, barracks humor and custom unit plaques from a veteran-owned shop.

Shop the Collection

Barracks Humor

For the ones who burned it, stirred it and still won't talk about it.

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Limited availability

Custom unit plaques

Hand-finished plaques for retirements, farewells, promotions and awards. Tell us your idea, approve a proof, and we build it.

Start a plaque request

Leather Patch Hats

Full-grain leather patches, laser engraved and pressed by hand.

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Samoan Collection

Island-raised designs: The Saka Is Ready, Humble Savage, Tama Samoa Moni, Go Back to the Roots and more. Printed to order.

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Back Print Hoodies

Rebel Kokonut logo on the chest, big art across the back.

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Our story

I never thought I would spend 20 years in the military. Then you pass the 20-year mark and wonder where the time went.

Near the end of my career, I realized how much I love my culture and my country. What I learned from both made me who I am today.

I'm proud to be Samoan and proud to be a retired U.S. Army veteran. Rebel Kokonut is where those two sides meet. Enjoy this collection of ideas brought to life.